فارسیDigital Marketing or Marketing in Virtual Space
Digital marketing, also known as internet marketing, is a type of marketing for products or services that includes all the tools and activities that are done using digital technologies, primarily on the internet or any other digital media. This type of marketing is a form of advertising that has gained a special place among businesses due to its affordability, long-lasting effects, and wide reach, coinciding with the growth of communication and public relations tools.
Absolutely. Digital marketing also offers several other benefits, such as being available 24/7 and the ability to make real-time, up-to-date changes, which has made it particularly prominent during times when companies are experiencing financial difficulties. Additionally, digital marketing allows for targeted advertising, increased customer engagement through social media, and the ability to track and analyze data to optimize marketing strategies. These factors have contributed to the growing popularity of digital marketing among businesses of all sizes and industries.
Digital marketing refers to using all digital tools such as websites, apps, online advertising, pay-per-click advertising, banner advertising, social media activity, and optimizing websites according to SEO rules for a specific goal such as marketing, increasing sales, or branding. We have summarized all these goals in the Golden Sales Law.
Stragedy and Goals
Our strategy and goal is to achieve the Golden Sales Law. To achieve this goal, we need to use all the tools and activities that will lead to its realization. Now we need to become more familiar with these tools and how to manage and use them effectively.
The number one strategy for any business is planning and having a plan in place.
Planning for digital marketing doesn’t have a significant difference from other marketing plans. In fact, it’s increasingly strange that you need separate plans for the “digital” and “offline” space because it’s not something that your business customers will understand. However, we often need to separate our plans based on the “digital” space because this space works based on reports and technical structures, and we need to align our marketing plans accordingly!
Remember some general tips when planning:
- Always start with the customer. Create your plan based on customer feedback and needs, not your own products and business tactics.
- Keep your plan flexible. Software and virtual spaces are always changing, so create a plan that can be used with a clear vision for one year, but with details that are considered short-term, maximum of 90 days.
- Set realistic goals. Include your specific goals in your plans, but define them with assumptions based on reality so that your customers can easily understand them.
- Keep it simple! Your plan should be so simple that your customers can easily make purchases.
- Keep your plans up-to-date. Always review your plan and update it monthly or quarterly.
- There is no perfect plan. Depending on each business, a new plan must be written
The Best Planning FrameWork is SOSTAC
Having a structure for writing a plan is essential. One of the hardest parts of writing a plan is not having a clear structure or framework to start designing and planning. Therefore, when you have a structure or framework to follow, the job becomes much easier. We recommend that you use the SOSTAC planning framework. This framework was designed by PR Smith and Dr. Dave Chaffey and provides an excellent structure for digital marketing.
Situation Analysis , Where Are We Now?
To get started, we need to analyze our current situation. Analyzing the current business situation is referred to as a set of methods used by business managers to better understand business capabilities, loyal customers, and business tools.
Analysis of 5S’s, KPI analysis, SWOT table, market analysis, and competitor analysis are among the most important tools for starting the digital marketing process. These tools help you guide your business in a direction where your potential customers are present.
Analysis KPI
Simply put, KPI is a method for measuring the performance of individuals or at a higher level, the performance of an organization or a unit within an organization. KPI stands for Key Performance Indicator and refers to a key performance metric that helps us understand how well an organization, unit, or individual is performing compared to the quantitative and qualitative strategic goals set for each. In other words, a KPI is a metric that shows how a business or team is performing in achieving its goals. Key performance indicators are related to overall goals and business objectives as targets or benchmarks.
Market and Competitors Analysis
Competitor analysis means evaluating the strengths and weaknesses of your competitors and identifying opportunities and threats for your business. This concept has been used since ancient times, when major wars were taking place, and later penetrated into the world of businesses.
In traditional marketing, various marketing strategies are used, but according to research, many successful businesses consider competitive strategy as the most important factor in their success.
Competitive strategies are often based on three main themes: process, product, and customer. In fact, businesses try to perform their work processes in a way that is done with the lowest cost and the highest efficiency, resulting in reduced organization costs and increased product quality. As a result of this competitive strategy, choosing customers and winning over competitors will be achieved.
Table SWOT
The word SWOT is made by putting the first letters of four words together: Strengths, Weaknesses, Opportunities, and Threats. As it is evident, this technique helps us to identify our strengths and weaknesses, recognize the opportunities ahead of us, and manage potential threats in an effective way.
Strategies SWOT
When you have identified your strengths, weaknesses, opportunities, and threats, you can use the SWOT table to design a suitable strategy for designing a digital marketing program. In this method, you can create your strategies in four different ways.
- SO strategies: Use your strengths to take advantage of opportunities.
- WO strategies: Take advantage of opportunities that can address your weaknesses.
- WT strategies: This type of strategy is defensive and aims to minimize potential damage from threats due to your weaknesses.
- ST strategies: In this strategy, you neutralize your threats by using your strengths.
Market and Competitors Analysis
Competitor analysis means evaluating the strengths and weaknesses of your competitors and identifying opportunities and threats for your business. This concept has been used since ancient times, when major wars were taking place, and later penetrated into the world of businesses.
In traditional marketing, various marketing strategies are used, but according to research, many successful businesses consider competitive strategy as the most important factor in their success.
Competitive strategies are often based on three main themes: process, product, and customer. In fact, businesses try to perform their work processes in a way that is done with the lowest cost and the highest efficiency, resulting in reduced organization costs and increased product quality. As a result of this competitive strategy, choosing customers and winning over competitors will be achieved.
Where Do we Want to be
We suggest four different types of actions to help you find the best approach to answer the question “Where do we want to be?” These four solutions are as follows:
- Setting long-term business goals and visions shows how we want to profit from digital marketing channels.
- Your short-term goals and visions will enter you into a discourse that leads to a larger business.
- Choosing a smart vision for your business aligns with your business objectives.
- KPI indicators show you whether you are on the right track or not.
- Use the SWOT table to create strategies.
- Analyzing competitors and the market can determine your position in the future.
What is the Race Cycle?
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